FRENCH FRIES, THE COMFORT FINGER FOOD 

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“Nothing a French Fry can’t fix,” wrote Bollywood diva Alia Bhatt on social media while munching on one.

The ubiquitous French Fry, the soul-soothing finger food for millions around the world has the likes of Kareena Kapoor Khan, Diana Penty, Ananya Panday, Miley Cyrus, Heidi Klum, Kim Kardashian, Jude Law, former US president Barack Obama, to you and me, all hooked to it.

NO REASON, NO SEASON, JUST SHEER COMFORT

The go-to comfort food for millions worldwide has been devoured in joy, as well as in pain, in the comfort of one’s home, or an extra-large bucket during movie binging with BFFs. The humble fries eaten standalone as salted fries, masala fries, Peri Peri fries, or as cheesy fries have been nibbled with or without an occasion.

In December 2016, the then skipper of the Indian cricket team, Virat Kohli, treated himself to French Fries, along with a generous spread of other comfort foods after his epic knock of 235 against England in Mumbai. On the other hand, his counterpart in South Africa, AB de Villiers, has confessed his weakness for french fries on more than one occasion.

French Fries are the uncontested numero uno potato delicacy of all times. The crispy and mealy fries also referred to as chips, or frites, devoured in various shapes and sizes including the standard, crinkle-cut, waffle, thick-cut, curly, and shoestring, contribute to the overwhelming demand for fries across all geographies and demographics.

As per National Geographic, an average American eats nearly 30 pounds of French fries in a single year. Back home in India, French Fries have become a regular urban Indian phenomenon over a decade now. From net importers of French Fries, India now has the likes of homegrown brands like Hungritos and others that make world-class French Fries.

While some have mastered the art of dishing out the perfect crispy French Fries, others prefer to look up online French Fries recipes, while many fall back on ready-to-cook, ready-to-fry, or ready-to-bake options like Hungritos French Fries that is frozen for freshness.

Irrespective of whether one consumes homemade fries or frozen French Fries, the feeling of indulgence is complete no sooner than one takes a bite. Scientists explain that potatoes are energy-dense and high in calories and fat that trigger the reward system in the human brain, delivering a distinctive pleasure or sense of emotional elevation and relaxation, which to humans, is comforting. That, or ice cream or chocolate, for instance, is indulgence in totality, as most would agree.

And why stop indulgence when you can grab a range of ready-to-cook potato delicacies from Hungritos?

Try Kia Kya?

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